//About

Twelve years in plant operations, now a B2B SEO specialist.

I worked in medical and industrial gas production from 2013 to 2025, progressing from junior engineer to plant manager and co-owner. Today I work as a B2B SEO specialist from Gyumri, Armenia, helping B2B companies in Europe and the US get found on Google and in AI search. Plant work taught me how to solve complex systems, and I bring that discipline to every site.

01 / Story

From production engineering to plant management.

In 2013 I joined a family-owned producer of medical and industrial oxygen and nitrogen in Tehran as a junior production engineer. The plant ran on Russian-built equipment: a K-0.15 cryogenic air separation unit, a 305VP-16/70 high-pressure compressor and a cryogenic turboexpander running at around 120,000 rpm.

Specialists for this equipment were hard to find, so I learned to maintain it myself: diagnosing faults, overhauling the turboexpander, building control circuits and panels, and fabricating parts in steel, copper and brass.

Over the years I took on production, maintenance, quality and finally the management of the plant. Along the way I built an ISO/IEC 17025 hydrostatic cylinder testing laboratory from scratch and got it accredited, obtained national standard certification (INSO 3240) for our oxygen, and designed the plant's own operations software.

In 2024 I moved to Gyumri, Armenia. From here I work on SEO, AI search visibility and websites for B2B companies, and still take on plant, maintenance and laboratory work, remote or on-site, wherever it is.

2013 – 2016

Junior Production Engineer

Production monitoring, equipment checks and cylinder inspection.

2016 – 2018

Production & Maintenance Engineer

Planning plus hands-on mechanical and electrical maintenance of the ASU.

2018 – 2023

Senior Plant Maintenance Engineer

Compressor, turboexpander and electrical systems; led the plant's IT.

2023 – 2025

Plant Manager & Co-owner

Operations, production, maintenance, staff and business decisions.

2024 → NOW

Gyumri · websites, SEO & AI

Building websites and improving their search visibility for B2B companies.

2026 → NOW

Founder · Layerly

Vetted link building and AI search visibility for SEO agencies and brands. layerly.net ↗

02 / Key achievements

What I delivered.

01

Accredited lab from zero

Built, equipped and accredited an ISO/IEC 17025 hydrostatic cylinder testing laboratory (scope: INSO 6792), then ran it for three years.

02

National product standard

Obtained INSO 3240 national standard certification for the plant's oxygen.

03

Turboexpander overhaul

Overhauled and rebuilt a ~120,000 rpm cryogenic turboexpander of a Russian-built air separation unit.

04

Plant management

Managed daily production, maintenance, safety and staff as plant manager and co-owner.

05

Operations system

Designed the plant's internal operations and reporting system and introduced it to the team.

06

Production AI assistant

Designed and deployed FactoryMind: multilingual answers from 666 pages of manuals, with citations.

03 / How I build

How I use AI in development.

I define the problem, map the workflow and decide what the system needs to do. I use AI coding tools to help with implementation, then review and test the result against the requirements.

That is how I developed the plant operations system, FactoryMind, PyxMint and this website. Each project states my role, what can be inspected and what remains private or untested.

Education
BSc Polymer Engineering, Islamic Azad University, Science and Research Branch
Emergency care
DAN Europe: Oxygen First Aid · BLS · BLS-D (AED) · First Aid
Diving
IANTD: 8 certifications, incl. Rescue, Deep, Nitrox, Sidemount
Business
Management Consulting Program
Languages
English (professional) · Persian (native)
Works
From Gyumri, Armenia · remote or on-site worldwide
Get in touch

Need an SEO specialist who thinks like an engineer?

For a website that needs to bring customers, or a plant or lab that needs practical help, I’d be glad to hear what you’re working on.

BASED INGyumri, Armenia · UTC+4 · --:--
REPLIESBy email, in English or Armenian
EMAILContact@farshidghaffari.net