Founder of Layerly. Engineer before that.
B2B SEO and AI search projects run through Layerly, my studio for technical companies in Europe and the US. I also support gas plants and testing labs with practical engineering work. Based in Armenia, I work remotely.
SEO, AI search visibility and practical AI tools.
SEO & AI search
Technical foundations, content and AI search visibility, measured monthly.
- Technical audit and fixes
- Keyword research for your target markets
- Structured data, sitemap, hreflang
- AI search visibility (GEO/AEO)
- Search Console reporting
- Packages and prices at Layerly ↗
Website design & build
Fast, multilingual websites designed to turn visitors into enquiries.
- Custom design, mobile-first
- English · German · Russian · Armenian
- Forms, analytics, consent
- Written handover: you own it
AI assistants for documents
Help your team find answers in manuals, SOPs and standards, with links to the supporting source pages.
- Knowledge assistant on your files
- Ask in one language, read in another
- Page-level citations
- Private deployment · live demo ↗
Specialist help for gas plants and testing labs.
Air separation units & compressors
Twelve years operating and repairing a Russian-built K-0.15 cryogenic ASU and a 305VP-16/70 high-pressure reciprocating compressor. I know how this equipment fails and how to bring it back.
- Fault diagnosis and troubleshooting
- Compressor repair and servicing
- Cryogenic turboexpander overhaul
- Preventive maintenance programme
- Spare parts planning and fabrication
- Operator and technician training
Cylinder testing & ISO/IEC 17025
I built a hydrostatic cylinder testing laboratory from scratch, got it accredited and ran it for three years.
- Hydrostatic testing and periodic inspection
- Lab layout and equipment selection
- Quality manual and procedures
- Records and traceability
- Accreditation and audit preparation
- Staff training
Plant operations, safety & electrical
End-to-end management of a medical and industrial gas plant: production, maintenance, safety, staff, suppliers and customers.
- Production planning
- Cylinder handling and filling safety
- LV electrical troubleshooting up to 400 V
- Control circuits and panels
- Standard operating procedures
- Product certification (e.g. INSO 3240)
Where the two meet: Odoo & TPM.
Over the next year I'm adding Odoo (ERP, maintenance and manufacturing modules) and Total Productive Maintenance to my toolkit: the natural bridge between twelve years of plant maintenance and the systems I build today.
Where I can help, and where I can't.
A good fit
- A B2B company whose website doesn't bring enquiries.
- A company that wants to be found in AI search, not only on Google.
- A business selling in several languages or countries.
- A plant running aging Russian/Soviet ASUs or compressors.
- A lab preparing for ISO/IEC 17025 accreditation or audit.
- A team whose manuals and SOPs are hard to use day to day.
Not the right fit
- Guaranteed "#1 on Google in a week" promises. Nobody honest can make them.
- Guaranteed mentions in AI answers.
- Signing off safety-critical equipment remotely without inspection.
- Any work that requires bypassing safety rules or standards.
- Process design of new large-scale air separation plants.
Pick the format that fits.
Website or SEO project
A fixed-scope build or SEO setup, with optional monthly growth reporting.
Long-term engagement
Ongoing plant, maintenance, laboratory or digital work as part of your team, remote or on-site.
On-site visit
A diagnostic visit to equipment or a lab, wherever it is, with a written report and recommendations.
Remote consulting
Documentation, ISO/IEC 17025 preparation, procedures and advice over email and video calls.
Have an SEO problem or a lab to discuss?
For SEO projects, Layerly's free website check is the fastest start.
Tell me what you need in a few lines. I’ll reply with how I can help, or tell you honestly if I can’t.